Zevo expands offering with “odourless, non-sticky” insecticides
The corporation said it had conducted research that revealed customers' dissatisfaction concerning insect repellents' greasy feel on skin, and their strong odour. Almost half (48%) of people dislike the smell of their current brand, and over a third (36%) said it feels sticky on their skin, according to P&G.
“We’ve spoken with thousands of consumers and have heard loud and clear their desire for a bug repellent solution that is unscented, non-greasy and provides them with dependable protection from bugs,” said Chetan Parekh, vice president & general manager of Zevo at P&G. “We're thrilled to provide them with Zevo On-Body products as we continue to revitalise the pest control category and grow the Zevo brand with new, disruptive innovation.”
The products are currently available in three forms depending on application preference – traditional forms including an aerosol and pump spray, and a lotion that allows for indoor, mess-free application before going outside. All forms have been formulated to repel ticks that may carry Lyme disease in addition to mosquitoes that may carry Zika, Chikungunya, Dengue fever and West Nile, according to P&G.
The active ingredient in Zevo On-Body, IR3535, is odourless and non-greasy. Unlike many traditional bug repellent products, IR3535 is inspired from a naturally occurring amino acid. Zevo On-Body can be used on the face and body, when used as directed.