Velox announces new board of directors appointment

Leading developer of direct-to-shape (DTS) digital printing technology Velox has announced a new appointment to its board of directors.

Dr Petra Severit has more than 17 years of experience in engineering, research and development, innovation and business. As chief technology officer and member of the executive management team for ALTANA AG, a leader in speciality chemicals, Dr Severit is responsible for strengthening the firm's innovation in global markets and growing its research and knowledge management for continued profitable growth.

Based in Wesel, Germany, ALTANA offers innovative and sustainable solutions for coating manufacturers, paint and plastics processors, the printing and packaging industries, cosmetics sector and the electrical and electronics industry. In November 2018, ALTANA became an investor in Velox's breakthrough digital technology for DTS packaging decoration.

Dr Severit said: "I am happy to be part of the Velox journey as the company continues to innovate their unique direct-to-shape digital decoration technology. I look forward to connecting ALTANA's expertise to Velox's capabilities."

"Having Dr Severit join our board serves as another example of the strong support ALTANA provides to Velox and the firm's dedication to Velox's success," said Marian Cofler, Velox's CEO and co-founder.

"Our strategic partnership with ALTANA will ensure our capabilities to expand into new domains in industrial digital printing. Dr Severit brings a wealth of chemical, technical and business insight to the Velox board, and we look forward to her participation."

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