Herrish Patel, president of Unilever USA and CEO of Unilever Personal Care North America, shares how sports partnerships and marketing are helping grow brand equity by capturing consumers’ attention with engaging content on and off the pitch.
Since 2020, Unilever USA has more than tripled its sports media marketing commitments and Unilever brands regularly show up on the world’s biggest sporting stages.
Herrish Patel, has been with Unilever since 2001 with roles based in Australia, Eastern Europe and Asia. He moved to the US in 2021
as executive president of Unilever Nutrition North America, and began his current role in February last year.
“The advertising landscape shifts constantly, driven by innovation in technology, changing consumer behaviour and the speed with which trends form and move on,” he said.
“Reaching consumers where they are is an increasingly key component of Unilever’s marketing strategy – and sport offers a unique opportunity to do just that, particularly here in the US. That’s why we’ve tripled our sports media marketing commitments since 2020, becoming a sports marketing powerhouse.
“Using...
Unilever’s personal care brands commit to sports marketing
