Unilever launches natural aerosol deodorant under Schmidt’s brand
Unilever has launched its new certified natural aerosol deodorant brand, Schmidt’s, into market with its first ever campaign in Australia and New Zealand, created by independent creative agency Emotive.
The brand's ozone-friendly aerosol product comes just weeks after Unilever ANZ was awarded B-Corp status, making it one of the largest businesses to receive the accolade for purpose-led business. It is one of around 460 businesses in Australia and New Zealand to receive B-Corp certification.
John McKeon, marketing director, Unilever said: “Currently a natural aerosol deodorant is not available in the market, however most Australians prefer an aerosol deodorant, so we are proud to lead the way with Australia’s first-ever certified natural aerosol deodorant. Now Australians can enjoy a natural deodorant in their favourite format. Bringing this to life with Emotive has been a fun ride and we look forward to continuing to innovate to bring new formats within the naturals category.”
The brand's ozone-friendly aerosol product comes just weeks after Unilever ANZ was awarded B-Corp status, making it one of the largest businesses to receive the accolade for purpose-led business. It is one of around 460 businesses in Australia and New Zealand to receive B-Corp certification.
John McKeon, marketing director, Unilever said: “Currently a natural aerosol deodorant is not available in the market, however most Australians prefer an aerosol deodorant, so we are proud to lead the way with Australia’s first-ever certified natural aerosol deodorant. Now Australians can enjoy a natural deodorant in their favourite format. Bringing this to life with Emotive has been a fun ride and we look forward to continuing to innovate to bring new formats within the naturals category.”
