Global personal and home care powerhouse, Unilever, unveils its eco-beauty brand to UK consumers.

Following the launch of Unilever’s latest brand Love Beauty and Planet in the US earlier in January 2018, it extends its 18-strong product collection comprising hair styling goods, shampoos, conditions, body care washes and scrubs.

The eco-name has now released a selection of deodorants and other body care items including butters, lotions and gels.

New name in eco-beauty

Now available in UK retailers, the vegan-friendly brand offering forms part of its overall Sustainable Living Plan. Unilever’s sustainability initiative strives to halve the environmental impact of its products by 2030, along with committing to improving health and wellbeing and enhancing the livelihoods of people around the globe.

“Love Beauty and Planet reflects our passion at Unilever to enable everyone to live more sustainably and consciously by highlighting the simple steps we can all take to help make a better future for our planet,” enthused Chris Barron, Vice-President of beauty and personal care at Unilever UK and Ireland in a statement.

Raising transparency and awareness

After releasing its transparency initiative in 2017, Unilever continues to invest in building consumer trust and engagement by providing clear and comprehensive product and ingredient information for its collection of over 400 global brands.

To support its pledge to maximise it transparency, earlier in the year, Unilever committed to disclosing its fragrance ingredients via its “What’s in our Products” area on its Unilever digital platform.

It aims to raise awareness beyond what’s visible through labelling and packaging to provide clarity, consumer confidence and reassurance surrounding the contents and safety of products.

The website section offers updated information on the ingredients contained within Unilever’s range of fragrances, along with how they are used and how they appeal to consumer preferences.