twistMist™ – the first ever twist-activated, propellant-free aerosol technology, was named a winner of the prestigious 2023 U.S. Plastics Pact Sustainable Packaging Innovation Award in the Reuse/Refill category earlier this month.
The award was announced during the Circularity 23 event in Seattle, Washington.
twistMist™ is a new, continuous dispensing technology that eliminates the need for pressurised tinplate, aluminum or plastic cans and allows brands to switch to 100% recyclable plastics (HDPE, PET), metal, or glass bottles.
Its reusable head makes the system the only aerosol that allows refills and can be reused for up to 10,000 spray cycles.
Leeds Beckett University in the UK has independently quantified the positive sustainability impact of twistMist™. The institution utilised an ISO Life Cycle Analysis (LCA) approach, comparing it vis-à-vis to in-market aerosols.
The study found that twistMist™ delivers up to a 90% lower CO2 footprint when compared to a traditional tinplate, LPG-powered aerosol.
twistMist™ is a breakthrough technology in the category that has not seen real innovation for many years.
“We wanted to challenge the paradigm by asking ourselves: 'How could we create a continuous spray experience that consumers love so much in aerosols without all the negatives associated with pressurised packaging?'” said Brad Barron, chief innovation officer of Alternative Packaging Solutions (APS) and a P&G packaging alum.
“It took us eight years of development and significant investments to de-risk twistMist™ technology. We are now at the point where leading FMCG players can place consumer tests using launch-ready samples produced on an automated assembly line.”
To bring twistMist™ to life, the APS team partnered with DCA International for engineering design and with Lindal Group for technical development and production.
“Our partners were instrumental in making twistMist™ the reality that delights consumers, helps the environment and allows brands to deliver great value to their shoppers,” commented CMO of APS and P&G brand alum, Dennis Ossipov-Grodsky.
“We are humbled to receive this recognition from sustainability experts at USPP and their partners at Walmart,” he added.
Award Winners and Honorable Mentions for the 2023 U.S. Plastic Pact Sustainable Packaging Innovation Awards were chosen by a robust judging panel that included retailers, manufacturers, and not-for-profit organisations.
The submissions were evaluated based on their compliance with U.S. Pact and Walmart design guidelines, circularity, carbon impact, manufacturability and impact on the consumer experience.
twistMist™ aerosol by APS wins 2023 U.S. Sustainable Packaging Innovation Award
