Precise Packaging explains how consumer demand for CBD oil is driving a new generation of aerosol personal care products
There’s a shift among today’s consumers to view the products they use as a lifestyle or health choice, so broader wellness trends are increasingly making their way into the personal care aisles. To meet these consumer expectations, cannabidiol, most commonly referred to as CBD, has become one of the most sought-after ingredients for a growing number of personal care products.
CBD personal care market opportunity
According to a recent survey of 7,565 US beauty and personal care consumers aged 18+ by The Benchmarking Company, CBD usage is blossoming, with a large number of consumers who do not use cannabis becoming curious about CBD and willing to try out CBD oil-based products. To understand the reasons fuelling this market growth, it’s important to dispel the common misconceptions about CBD. First and foremost, CBD is not psychoactive, which means that CBD does not change a person’s state of mind. As one of over 80 cannabinoid compounds that are found in the...