Sustainability in packaging is set to be a key theme at the ADF & PCD New York on 17-18 September. In keeping with this theme, Exal Corporation, the world’s largest manufacturer of impact extruded aluminium containers, will present the findings of its inaugural Buying Green research survey.
The survey was conducted by the Boston Consulting Group and includes responses from more than 5,000 US consumers. According to Buying Green, the majority of American consumers care about eco-friendly packaging and they are willing to pay more for it.
More than 55% of survey participants said they are willing to pay at least 5% more for beverages with eco-friendly packaging; 47% said they are willing to pay at least 5% more for personal care products in eco-friendly packaging. Nearly 25% of customers are willing to pay up to 20% more for products in environmentally-friendly packaging.
According to the survey, the willingness to pay more for eco alternatives is not limited to one age or income group. Exal Corporation will be presenting its findings from the Buying Green report at The Altman Building in Midtown Manhattan during the ADF & PCD New York event. The firm will also be exhibiting its new line of threaded non-aerosol packaging targeting bathroom plastics.
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