Sure, one of the UK's leading deodorant brands, has added two new scents to its female and male 72-hour aerosol range - Sure Nonstop Freesia & Waterlily and Sure Men Nonstop Sensitive.
The addition of Sure Nonstop Protection Freesia & Waterlily taps into the 23% of females who see fragrance as a top consideration when choosing antiperspirant, according to brand owner Unilever. With 27% of male shoppers looking for products that do not irritate their skin, Sure Men Nonstop Protection Sensitive offers a deodorant to tackle this issue.
The corporation also announced the launch of its 72hr Nonstop Protection technology into Roll On formats.
The innovations are part of the second phase of Unilever's three-year strategy to drive value and growth back into the deodorants category, it said.
The expansion of Sure Nonstop Protection 72hrs into roll-on format follows the successful launch of the technology into aerosol last year, which delivered £8.7 million (€10m) sales value to the category.
Since its launch last year, Sure Nonstop Protection has resonated with consumers, as 31% of Total Sure Aerosol Value Sales are now going through the Nonstop range, and this is growing on a monthly basis.
Trials have further shown that shopper satisfaction is high, with 72% of ‘movers’ trialled across the UK agreeing that the antiperspirant gave them the best sweat protection ever, whilst stating that it was worth paying more for.
Sure adds new scents to 72-hour spray deodorant range
