Sunscreen brand Coppertone has partnered with rugby player Ilona Maher as the face of its new Unbeatable Performance campaign.
The campaign spotlights Coppertone Sport's 4-in-1 sun protection that the company claims will help skin 'stand up' to diverse conditions - including sun, sweat, heat and water.
It added that Maher 'perfectly embodies the versatility and standout performance of the Sport line'.
"I've been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign," said Maher. "Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me - whether I'm spending long hours training or just going to the beach with my sisters."
The campaign will feature Maher in a variety of content, including a recreation of the brand's girl-and-dog pose used on product packaging and in the brand's marketing.
The campaign will also include social media and online video.
"Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means," said Tracy Feehan, vice president Coppertone & media communications. "We're so excited to share, show, and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun."
Sunscreen brand recruits rugby player for new campaign
