Tennis superstar Serena Williams, who has won 23 Grand Slams and four Olympic gold medals, is co-founder of Will Perform - which includes a spray product designed for topical pain-relief and muscle-care that is designed for both athletes, as well as daily workouts and everyday usage.
The spray product, WILL Relieve Lidocaine Pain Relief Spray, is made with 4% Lidocaine - which works on nerves to numb pain and provide relief - and a unique botanical blend that includes arnica to support holistic wellness. The company said that the non-sticky, quick-dry formula delivers rapid pain relief. The spray is designed for a hands-free, quick dry application.
Serena Williams said: "I co-founded WILL Perform to help us all to perform our best."
The product is currently exclusively available in the US.
Proceeds from the financing will be utilised to refinance the company's existing credit facilities and fund additional working capital to finance its continued growth and capital expenditures
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