SC Johnson has added a new product to its OFF! Deep Woods insect repellent line, launching Deep Woods MAX aerosol as a picaridin-based formula aimed at outdoor users requiring extended protection.
The new aerosol repels mosquitoes and ticks for up to 10 hours and is designed to be fragrance-free and non-greasy. The formula is also marketed as safe to use around common outdoor equipment, including fishing lines, sporting gear and painted surfaces.
The product launch coincides with a new sponsorship arrangement under which the OFF! brand becomes the official mosquito and tick repellent of Major League Fishing (MLF), the tournament-fishing organisation, from 2026.
The partnership will include brand presence at MLF events and a sponsored angler team across the four 2026 MLF Team Series events, with additional coverage across the organisation's digital and social media platforms.
SC Johnson extends OFF! Deep Woods range with new picaridin-based aerosol
