Roxio Spray has officially launched with a new approach to personal cooling. Designed and produced in North Miami, the product delivers an instant cooling sensation with a completely dry finish - no residue, stickiness or oil. It works on skin or clothing, providing immediate heat relief wherever needed.
Created in a city where high temperatures and outdoor living are constant, Roxio was developed around a straightforward question: why does cooling still feel wet, heavy or uncomfortable? The result is a spray that is dry from the first moment of contact, rather than something that dries after application.
Roxio is designed for active use. From padel and tennis courts to football pitches, motorsport environments and outdoor live events, the product provides cooling without interrupting activity. It leaves no trace, making it suitable for repeated use and mobile lifestyles.
At the core of Roxio Spray is Everspray™ technology, an aerosol platform built on advanced HFO propellant systems. The system is non-flammable, non-toxic, dermatologically safe and formulated with cosmetic-grade ingredients. It has near-zero environmental impact, with a global warming potential of one or less and zero ozone depletion, and is TSA-compliant at 3.4 fluid ounces.
Roxio sits outside traditional cosmetic and medical categories. It is a personal cooling solution designed for real-world heat exposure. The brand is launching with a focus on partnerships across sports and outdoor culture, including padel, tennis, football, motorsport and open-air live events—environments where heat is constant and comfort matters.
"Living and building in Miami means heat is part of everyday life," said Marcelo Zelicovich, founder of Everspray and Roxio. "We've always looked for better ways to cool down without sacrificing safety or performance. Roxio is the result of years of engineering focused on solving that problem in a way that feels effortless and responsible."
Developed and produced in North Miami, Roxio launches with a clear proposition: cooling that is instant, dry, safe and easy to carry anywhere.
Roxio Spray introduces new standard in personal cooling
