Rexona, known as Degree in the US, has launched a new product aimed at full-body freshness with its Whole Body Deodorant, now available in Australia.
The product is designed for use beyond the underarms, targeting other areas prone to perspiration such as thighs, feet and more intimate zones.
The campaign, created by Australian agency Thinkerbell, features lifestyle personality Martha Stewart demonstrating the product’s application in a video that has attracted attention for its straightforward and humorous approach.
Martha Stewart said: “In a place like Australia, where the sun is always shining and life moves fast, staying fresh from morning to night can be quite the challenge. As the queen of how-tos, I loved the idea of showing Australians how to stay fresh with Rexona’s Whole Body Deodorant.”
Anna Tracey, Personal Care Director at Unilever, added: “With Rexona Whole Body Deodorant, we’re redefining what freshness means for Australians, because odour doesn’t stop at your underarms, and neither should your deodorant. As a true category-first innovation, it called for a launch partner who could turn heads and start conversations. And who better to bring freshness Down Under, than Martha Stewart with her signature class and cheeky charm.”
Rexona teams up with Martha Stewart to launch Whole Body deodorant in Australia
