Procter & Gamble (P&G) has announced that it has joined the Humane Society International #BeCrueltyFree campaign. The campaign is working towards banning animal testing for cosmetics in all major global beauty markets by 2023.
Launched in 2012, #BeCrueltyFree aims to extend the European Union’s legal precedent, banning cosmetics animal testing and the sale of newly animal tested cosmetics to countries where the practice is still allowed.
P&G’s support of the campaign will also include joint education and capacity-building programmes for non-animal alternatives, continued development of new animal-free approaches to safety assessment and advocating for the legislative end of cosmetic animal testing in key global beauty markets.
President of humane society international and the humane society of the United States, Kitty Block said, “This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign. By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality.”
P&G chief research, development and innovation officer, Kathy Fish said, “We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing.”
“I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”
P&G, HIS, the HSUS and the Humane Society Legislative Fund have collaborated on the development and regulatory uptake of animal-free test methods for over two decades. Dr. Harald Schlatter, P&G corporate communications and animal welfare advocacy added, “We’ve invested more than $420 million (€369 million) over forty years in developing non-animal test methods.”
Schlatter added, “Our researchers have led or co-designed at least twenty-five cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally.”