Global consumer goods manufacturer Procter & Gamble has announced that it has joined the On-Pack Recycling Label (OPRL) Scheme. The firm explained this was a big step towards giving people 'simple, consistent and recognisable recycling guidance' as its research shows almost every UK home owns at least four P&G products.
According to a report by LetsRecycle, the OPRL Scheme aims to give consumers standardised information on whether product packaging is commonly collected by local authorities for recycling. The label was launched in 2009 with the intention of making recycling less confusing for consumers. P&G, which owns brands such as Head and Shoulders and Pampers, announced it is joining the scheme as part of its mission to provide 100% recyclable packaging for all of its products.
Scott Popham, senior communications manager for P&G, said: "Our research shows that advice on-pack is the single most important source of information for consumers on recycling and consumers keep telling us that all they want is consistent messaging, no matter whose packaging they look at.
"This major move by P&G's brands to roll out the label means millions more will see the same advice on their favourite brands, every day. Together we are shaping the nation's recycling habits."