Consumer goods corporation Procter & Gamble (P&G) announced that it has completed the acquisition of Walker & Company, a personal care firm with brands specifically dedicated to people of colour.
The founder of Walker & Company, Tristan Walker, will continue to lead the brand as a separate wholly-owned subsidiary of P&G.
"When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of colour on a global scale,” said Walker.
“Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realise that vision, giving us the power to scale and bring new products to people of colour, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”
According to P&G, the acquisition provides the corporation with wider access to the market surrounding people of colour.
It also provides acceleration to the growth of Walker & Company’s brands, fuelling the development of additional products dedicated to the needs of people of colour.