Sports supplement company BOA Nutrition has confirmed its BOA Endure sodium replenishment aerosol spray product has been selected as the official endurance salt of triathlon organisers IRONMAN in the North America region. The agreement expands to the IRONMAN World Championship and IRONMAN 70.3 World Championship.
Endure was billed as the first ingestible aerosol and uses the company's proprietary OraBlast technology, which delivers "the same amount of sodium in a two-second spray as an entire 12-ounce sports drink".
The aerosol blast is "quickly absorbed by the body, [and] can help athletes hydrate up to 10 times faster than liquids, powders, pills, gels, or sticks," BOA Nutrition said.
BOA Endure recently earned certification from NSF’s Certified for Sport Programme, which is recognised by professional sports organisations worldwide for verified testing against 280 banned athletic substances.
The product made its IRONMAN debut in May 2022, at the postponed 2021 Intermountain Healthcare IRONMAN World Championship in Utah. The oral aerosol was provided to over 3,000 athletes to aid with hydration.
“This multi-year partnership with IRONMAN positions BOA as the preferred sodium replenishment product for triathletes,” said Jon Pritchett, CEO of BOA Nutrition. “We can’t think of a better organisation or group of athletes through which to showcase the ground-breaking benefits of Endure.”