Old Spice has released a limited-edition grooming collection developed in partnership with Nintendo and Illumination to coincide with the release of The Super Mario Galaxy Movie.
The range includes an aluminium-free aerosol body spray — formulated to fight odour-causing bacteria and deliver 24-hour freshness — alongside a deodorant stick, body wash, 2-in-1 shampoo and conditioner, and a hand, face and body lotion.
The Old Spice and The Super Mario Galaxy Movie Collection features five scents, each drawing on environments from the film. Cosmic Quest is a clean, watery fragrance with citrus and wood-musk notes; Desert Detour combines aged bourbon and black cherry with orange peel and vanilla; Castle Crush blends pineapple, bergamot and grapefruit with peach, mango, jasmine and coconut; Space Mischief pairs marine notes with citrus and melon; and Brooklyn Bounce centres on tropical fruit with a musk base.
Kate DiCarlo, senior communications director at P&G, said the collection combined the appeal of the Super Mario franchise with the performance credentials of the Old Spice brand.
