Little League International has announced that one of SC Johnson's leading insect repellent brands, OFF!, is its new Official Partner, though a multi-year agreement.
As the official mosquito and tick repellent of Little League Baseball and Softball, OFF! will provide resources and education for Little Leaguers and their families to help keep them protected from insect bites, while they spend time at their local league fields.
“Partnerships that provide valuable product benefits and information to help Little League families continue to be a priority for us,” said Liz DiLullo Brown, Little League executive vice president and chief marketing and business relationship officer. “We look forward to working with the team at OFF! on new and innovative ways to support our local leagues and families as they hit the field this season.”
A pioneer in personal insect repellents, OFF! products are backed by over 65 years of research at The SC Johnson Center for Insect Science and Family Health, one of the largest privately-owned urban entomology centres in the world.
To kick off the partnership, the brand is introducing its new line of OFF! for Adults & Kids repellents that is suitable for adults and kids ages one year and up (when used as directed).
The picaridin formula feels good on skin and is not greasy – making it an easy non-negotiable that both parents and kids can agree on when heading out to their local field.
For more than 75 years, Little League has partnered with major corporations on a US national level to help fill needs felt by families and communities, keep the costs for its local Little Leagues to a minimum, offer benefits to those member leagues, support the social impact initiatives of the organisation and its local communities, and provide the necessary funding and resources to support local leagues at the grassroots level.
Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition and safety, said the organisation.
OFF! announced as official partner for Little League International
