Nouryon introduces Demeon ReNu100 propellant

Nouryon has announced the launch of Demeon ReNu100 propellant for aerosol applications at in-cosmetics Global in Amsterdam, the Netherlands.
This product features dimethyl ether (DME) with a natural origin index of 1 and is made from 100% biobased methanol according to the mass balance approach.
Developed in response to consumer demand for premium low-carbon personal care products, Nouryon’s biobased Demeon ReNu100 provides a high-performing propellant that reduces the carbon footprint by up to 100% compared to standard DME.
This versatile ingredient can be used in various personal care applications including hair spray, antiperspirant and deodorant sprays, dry shampoos, mousse, and shave foams.
“Our customers seek new ingredients and technologies that adhere to eco-friendly principles and meet consumer expectations for effective and ethically produced products,” stated David Freidinger, Vice President of Personal Care and Pharma at Nouryon.
“Demeon ReNu100 propellant is a versatile, colourless, and virtually odourless propellant that contains no animal-derived ingredients and was developed without animal testing, offering a sustainable alternative for formulators.”
Demeon ReNu100 helps to distribute aerosol products in smaller droplets, providing better coverage and it is fast drying, said the company.
It offers the same performance as standard DME, with both having high solvency and being water miscible.
Additionally, Demeon ReNu100 has a much lower global warming potential and is made from a biobased source.
The company recently announced its ISCC PLUS certification for DME at its Rotterdam, Netherlands production site.
In addition to Demeon ReNu100 propellant, Nouryon will also launch Armocare Aqua 12 surfactant, a biodegradable non-quat hair conditioning agent for high-performing, sustainable hair care formulations at the show.