Gen Z has become one of the most conscious consumer demographics, and as the cohort born between 1997 and 2012 continues aging into adulthood, their influence is only expanding. Forbes estimate that Gen Z represents $450 billion (€410.2 billion) in spending power across the world and $360 billion (€328.2 billion) in the US alone, accounting for 40% of the global consumer population.
As brands attempt to address evolving consumer preferences, Gen Z’s influence should not be underestimated, as the group continues to shape the future of product design and consumption. With Gen Z becoming increasingly intentional about the products they use and their related impact on personal well-being and the environment, it’s critical to our relevancy as product manufacturers that we understand and adapt to their preferences.
At PLZ, we keep specific priorities top of mind when developing aerosol home and cleaning products for Gen Z consumers:
- Sustainability: Gen Z is highly concerned about sustainability and considers...
