L’Oréal has committed to ensuring 95% of its ingredients will be derived from renewable plant sources, abundant minerals, or circular processes by 2030.
The announcement forms part of the company’s plans to offer consumers products that are more effective, safe, and respectful to the environment. Under its ‘Green Sciences’ approach, the firm will ensure 100% of formulas will be respectful of the aquatic environment.
L’Oréal said the move comes at a time when protecting the planet is an ‘absolute necessity’ and the COVID-19 pandemic is driving increased demand for products that are good for peoples’ health and safe for the environment.
The Group will draw on recent advances in Green Sciences to enable the sustainable cultivation of ingredients and extract ‘the best that nature has to offer’ through cutting-edge technological processes.
Already by 2020, 80% of L’Oréal’s raw materials are easily biodegradable, 59% are renewable and 34% are natural or of natural origin. Additionally, 29% of the ingredients used in L’Oréal formulas were developed according to the principles of Green Chemistry*.
Nicolas Hieronimus, L’Oréal deputy CEO in charge of Divisions, said: “With Green Sciences, we are entering a new chapter for L’Oréal Research & Innovation, which has been a key driving force behind the company since its creation.
“Our ambition is that by 2030 we will be able to offer women and men around the world increasingly effective, safe cosmetics that respect the environment.”
To achieve this goal, L’Oréal has rallied its full range of resources in Green Sciences, including recent advancements in agronomics, together with new developments in biotechnology, Green Chemistry, formulation science and modelling tools. The company is also building strategic partnerships with universities, start-ups, and its own raw material suppliers.
“Thanks to Green Sciences, we are able to take up this ambitious scientific and technical challenge,” said Barbara Lavernos, chief research, innovation, and technology officer.
“This virtuous, circular economy-based approach will allow us to achieve new levels of performance and discover unprecedented cosmetic benefits without compromising on quality or safety, in the service of beauty that is respectful of the planet.”
*Green Chemistry is a concept developed in the US in 1998 by two chemists, Paul Anastas and John Warner. This concept draws on 12 principles based on sustainability values to practice a type of chemistry that respects the social, environmental, and economic balance of the environment in which it used.