K18 Biomimetic Hairscience has unveiled AirWash, a new dry shampoo designed specifically for active lifestyles.
The launch is supported by K18’s long-time ambassador, Olympic gymnast Simone Biles, who fronts the brand’s AirWash Fitness Campaign set to roll out nationally this summer.
AirWash distinguishes itself by addressing scalp health at its source - removing sweat, oil and odour while delivering a deep-clean feel that extends beyond traditional dry shampoos.
The formula combines biotechnology-derived Mediterranean microalgae to help balance the scalp and regulate oil production, along with translucent microbeads that provide freshness for up to three days without water or harsh fragrances.
Tested extensively with consumers, AirWash received positive feedback, with 100% agreeing that their hair and scalp felt fresh even after intense workouts.
The product is suitable for all hair types, including extensions, protective styles and textured hair, where conventional powders and water-based shampoos often cause buildup or residue.
It applies weightlessly with no visible residue, starchiness or impact on styling.
AirWash reflects growing demand for effective non-water haircare solutions that maintain scalp balance and extend the time between traditional washes.
K18 positions the product as a next-generation offering for consumers seeking performance-driven, science-backed haircare compatible with active and travel-heavy lifestyles.
The campaign featuring Simone Biles aims to redefine the meaning of “clean” for modern consumers, emphasising a holistic approach that starts at the scalp.
K18 launches AirWash™ dry shampoo with Simone Biles
