In conversation with Jordi Rubio
In Barcelona, spray paint brand Montana Colors has long been a favourite among street and graffiti artists. The company was founded in 1994 by Jordi Rubio Rocabert, a Barcelona native who started his career working in a paint factory. Now 55 years old, Rubio has transformed the company into a globally recognised source of quality spray paints, with a close connection to the art community.
“When I started this adventure called Montana Colors, I was 27,” Rubio told World Aerosols. “I had started studying law at the University of Barcelona but dropped out due to lack of motivation. I started working in a paint factory as a motorcycle messenger to pay for trips and mountain climbing equipment – my true passion.
“I rose up the ranks at that company until I got to work in the laboratory and took a few different courses in inorganic chemistry until I was fired for taking an extra week of vacations to climb a mountain.”
Rubio, who responds...