Unilever’s Cif brand introduces Cif Infinite Clean, an innovative aerosol cleaner utilising natural probiotics and advanced microbiome technology to maintain cleanliness for up to 72 hours after application.
This pioneering product integrates bioscience with aerosol engineering to deliver longer-lasting, safer, and more sustainable cleaning solutions, responding to growing consumer demand and shifting industry trends.
Meeting evolving consumer expectations
Consumers are increasingly scrutinising home care products for safety, efficacy and sustainability. According to a 2024 report from NielsenIQ on home care trends, 45% of consumers actively seek cleaning products formulated with non-toxic and natural ingredients . Furthermore, 70% of users want cleaning solutions that last longer, reducing the frequency of cleaning tasks .
This trend reflects a wider cultural shift towards health-conscious and environmentally responsible consumption, influenced particularly by younger generations who prioritise clean-label and science-backed formulations.
Such consumer insights offer fertile ground for...
How probiotics are transforming home cleaning
