According to press releases from both parties, top consumer goods brands Henkel and SC Johnson have signed up for the Ellen MacArthur Foundation’s New Plastic Economy Commitment.
The initiative was signed by a total of 250 organisations.
World Aerosols reported on another major consumer goods company, RB, also signing up to the initiative in October.
“By signing the Global Commitment, SC Johnson and over 250 other organizations are drawing a line in the sand today,” said Sander Defruyt, lead of the Ellen MacArthur Foundation’s New Plastics Economy initiative.
“They are uniting behind one common vision of what is needed to eliminate plastic pollution at the source and committing to eliminate the plastics we don’t need and to ensure that all plastics we do need can be easily reused or recycled.”
SC Johnson outlines four significant objectives of the initiative, including: to eliminate problematic or unnecessary plastic packaging; to move from single-use toward reuse models where relevant; making 100% of plastic packaging reusable, recyclable or compostable; and to significantly increase recycled content in packaging.
The initiative hopes to achieve these goals by 2025.
“We measure our success not by the financial report of the next quarter, but by what we can do to make the world better for this generation and the next,” said Fisk Johnson, SC Johnson chairman and CEO.
“Together with the Ellen MacArthur Foundation and other global organizations, we are making ambitious commitments and taking united action to create a new plastics economy that helps stop plastic from becoming waste.”