Haircare brand Roz, owner of a nature-inspired range of luxury haircare products, has launched a new root lift spray with Eco-Valve.
Roz specialises in a range of vegan, organic, sustainably sourced and cruelty-free products including treatment oils and serums.
The company's root lift spray is its first aerosol product with the use of inert gas-propelled Eco-Valve.
The launch marks Salvalco's first venture into haircare.
The product has officially launched in the US.
Peter Shaw, managing director of Salvalco, said: “We are delighted to collaborate with luxury haircare brand Roz on the launch of their first aerosol product. This marks our first venture into the haircare category with our valve proving to be a highly effective and more sustainable choice than LPG alternatives.
"Eco -Valve is adaptable, demonstrating market leading performance with resins, powders, oils and other difficult haircare formulations – hairspray, hair shine, root lift, dry shampoo and more.
"A valve that is compatible with more natural formulations, Eco-Valve is also supporting brands as they transition from LPG in order to comply with changing global regulations around VOC emissions. All whilst maintaining (and even improving) performance and customer satisfaction.
"And with the popularity of our valve continuing to grow, we are proud to use our experience and in-depth industry knowledge to support the individual needs of our growing global customer base.”
Haircare brand Roz launches root lift spray with Eco-Valve
