Gillette has announced its newest campaign 'The Best Your Game Can Get', featuring Toronto Raptors’ Gradey Dick and NBA Legend Tracy McGrady.
This new campaign subverts the traditional mentor-mentee relationship, with Gradey Dick imparting knowledge about the latest grooming technology from GilletteLabs to one of his shooting mentors, Tracy McGrady.
"I grew up watching Tracy McGrady and learned a lot from his successes. His inspiration helped me get to where I am today. Now, its my time to show my appreciation,” said Gradey Dick. “That’s why I’m excited to be continuing my partnership with Gillette and to be part of The Best Your Game Can Get. I want to help guys of every age be their best, by sharing how I get my game face on, which starts with a shave with GilletteLabs.”
Tracy McGrady, reflecting on his involvement in the campaign, said: “Being part of this campaign with Gradey is a full-circle moment. I’m proud to pass the torch to a new generation, and with the GilletteLabs razor, I’m reminded that you’re never too old to try something new and better.”
The new campaign reimagines how Gillette shares its 100+ years sports marketing legacy with Canadians by championing game changers, like Gradey Dick.
“The Best Your Game Can Get puts a twist on tradition by letting the younger generation take the lead with GilletteLabs, and showing the world that the best a man can get keeps getting better,” said Jennifer Seiler, senior vice president, grooming Canada at P&G.
“Every generation learns from those who came before. Like Gillette’s wide portfolio of grooming tools, new technology and constant innovation have led Gen Z to not only find their own way in life, but also lead the way for others. We’re excited to give the younger generation a platform to show all they know about being their best, including Gillette’s ultimate shaving experience, the GilletteLabs razor.”
The Best Your Game Can Get is debuting in celebration of Gillette’s new designation as the official shave and beard care partner of the NBA in Canada and its continued partnership with the Toronto Raptors.
Gillette teams up with NBA Legend for new campaign
