Clean hair care brand Fekkai has launched the Clean Stylers Green Aerosols Collection catering to the "environmentally-conscious generation of haircare that celebrates the future of sustainability."
Three products are included in the collection: Sheer Dry Shampoo, Volume Lock Hairspray and Flexi-Hold Hairspray.
The new launches are powered by Solstice Propellant Technology, the first non-ozone depleting aerosol created to deliver a high-performance ultra-fine, non-flaking and quick-drying mist without compromising on environmental impact, according to the company.
In addition, the technology features ultra-low global warming potential to reduce carbon dioxide equivalent emissions by 99.9%, Fekkai claimed.
“We are the first luxury haircare brand to defy the gravity of performance by being sustainable, clean and highly effective,” said company founder Frederic Fekkai. “When the first electric cars were launched, they had very few clients. Today, Tesla, Audi and Porsche all have electric cards. In my view, we are the Tesla of sustainable hair care.”