European Aerosols aims for the skies

European Aerosols produces about 150 million cans each year. Fokke Ros, marketing director, tells World Aerosols about the company’s new acquisition, and its plans for growth.
In 1998, MOTIP, based in the Netherlands, merged with Vogelsang, which was located in Switzerland and best-known for its DUPLI-COLOR brand, to form the MOTIP DUPLI Group. Following an integration process in the noughties, the organisation changed its name to European Aerosols.
“The main reason for that was we wanted to remove the brand names from the company name,” explained Ros. “Almost half of our business – about 45% – is branded, and about 55% is private label.”
The renaming better reflects the company’s activity, and the name ‘European Aerosols’ strengthens the company’s position in that market.
Ros added that European Aerosols’ core value strategy is customer intimacy. The company really focuses on delivering for the needs of the customer. It prioritises understanding what these needs are, and on meeting them.
“We are really in the game for adding value,” he said. “Of course, it is important to tick all the other boxes...