The winners of the European Tube Manufacturers' Association's (etma's) Tube of the Year 2023 competition were announced during a ceremony in Amsterdam at the end of May this year.
It was held during etma's annual conference and the third World Tube Congress.
A jury of seven representatives of etma member companies selected the winners in the categories of aluminium tubes, plastic tubes, laminate tubes, sustainability and prototypes.
Beyond the borders of Europe, etma’s competition is regarded as a recognised yardstick for the performance of the industry and as an internationally valid benchmark for creativity, innovation and quality all around flexible tubes, according to the association.
Of particular note to the aerosol space was the winner in the prototype category. The jury chose a range of aluminium tubes from Alltub Italia, which has been producing aluminium aerosol cans for over 50 years, as its winner (pictured).
"With its winning innovation, the tube producer reacted to the increasing popularity of aluminium tubes on the market for high-end cosmetics," the jury commented.
"The attention and customer wishes are increasingly focusing on a design-oriented, extraordinary and unmistakable appearance of the tubes.
"With the introduction of its in-line over-varnishing application technique, Alltub Italia has developed an innovation that makes the aluminium tube even more attractive.
"With this new technology, aluminium tubes can in future be equipped and designed with a wide variety of unique and refined external coating finishes, which provide the very special look of the tube.
"The following effects, for example, can be realised from a range of possibilities: Soft Touch, Pearl Glaze, Iridescent Glaze or Multi-Glitter. This variety in choice of coating effects offers companies and brands attractive possibilities to add value to their products and gain new markets."
The other winners:
Aluminium tube category
The POREfessional tube by Benefit Cosmetics, which belongs to the luxury group LVMH
Plastic tubes category
A tube from Payot for its new Essential hair care range
Laminate tube category
The Silky Comfort Argan and Jojoba tube from Magdis Cosmetics, the largest cosmetics manufacturer on the Croatian market and a supplier of sophisticated natural cosmetics.
Sustainability category
Japanese consumer goods company Kao took the award, for the reconfiguration of the packaging of its Goldwell TOPCHIC Permanent Hair Color product.
etma secretary general Gregor Spengler said he wassatisfied with the high number of participants and the outstanding quality level of this year's competition: "But what makes me particularly happy is the extremely lively participation in the prototype category," he said. "Here alone, a third of all submitted tubes went to the start. I see this as a very positive signal and a convincing indication of the continuing innovative spirit of our member companies. Our industry is obviously well positioned for the further development of the flexible tube as a packaging material of the future.”
etma announces Tube of the Year 2023 winners
