Dove Men+Care has introduced its Maximum Protection antiperspirant range, delivering the brand's strongest and longest-lasting sweat protection for men, according to brand owner Unilever.
The launch responds to research showing one in four men identify as heavy sweaters, yet many rely on products not designed for their daily demands.
The brand observed men sharing sweat "hacks" online — from layering shirts to experimenting with lemons or tomato juice — in attempts to manage heavy perspiration.
Maximum Protection was created to replace these makeshift solutions with reliable protection, offering up to 96 hours of sweat defence for high-stakes moments including presentations, social events and demanding schedules.
"Our goal with Maximum Protection was to create a solution that meets men where they are," says Lindsey Lapin, Unilever Associate Director for Dove Men+Care Deodorant. "This is our strongest sweat protection, designed for real-life situations where confidence matters. Men shouldn't have to rely on internet sweat hacks to feel protected and comfortable."
The range is available in stick and dry spray formats. Formulated to be tough on sweat but gentle on skin, the products feature a non-irritant formula made without parabens, dyes or baking soda.
Dove Men+Care Maximum Protection is available online at Walmart and Amazon, with additional in-store availability to follow at selected retailers.
