Dove Men + Care is debuting its Dove Men+Care Whole Body Deo range.
Citing research that finds 17% of men are already using underarm deodorant on the soles of their feet and 44% are using it on their private area, brand owner Unilever said that, when men try to find solutions for areas of their body with more sensitive or vulnerable skin, they have trouble finding the right product.
The Dove Men+Care Whole Body Deo range bridges this gap, it added.
Unilever said the range is tested by leading dermatologists, and that it uses proprietary odour prevention technology to target the source of body odour.
Suitable to use from pits, privates, to feet, this deodorant range is infused with Vitamin E for a non-irritant formula free of aluminum and parabens, added Unilever. These skin-conditioning ingredients and moisture absorbers the new deodorant is tough on odour, but not on skin, it continued.
The corporation noted that Dove Men+Care created Whole Body Deo based on specific insights about consumer's needs: only 2% of consumers are currently using whole body deodorant, but a staggering 76% of men want to try a product like this.
"The conversation around body odor for men was often limited to the underarm," said Pranav Chandan, category head of US deodorants at Unilever.
"Men want solutions for other areas. It's time for a product that men can use everywhere anytime – from pits, to privates, to feet. Our new Whole Body Deo is the singular solution to the multifaceted needs men have."
The Dove Men+Care Whole Body Deo range includes three new formats in scents like Aloe + Bamboo and Shea + Cedarwood.
Dove debuts Men+Care Whole Body Deo range
