Ahead of World Environment Day, Dove has launched a major forest restoration project.
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia, home.
In partnership with Conservation International and in support of its collaboration with the Ministry of Environment and Forestry, Dove will protect and restore 20,000 hectares of forest (an area roughly double the size of Paris) in North Sumatra, home to some of the richest biodiversity in the world – over five years.
The project is estimated to capture over 300,000 tons of CO2 from the air and avoid the release of more than 200,000 tons of CO2e emissions. These projected impacts will be monitored and evaluated according to Indonesia’s articulated carbon policies.
This landmark initiative also builds on Dove’s ongoing plans to achieve a deforestation-free supply chain by 2023 and net-zero emissions from its products by 2039.
“Can we really celebrate beauty if it comes at the cost of the planet?” said Alessandro Manfredi, global executive vice-president of Dove. “The answer is no.
“We must demand action and care that goes further, both from ourselves and from the beauty industry at large. As a global brand with care at our core, we have a responsibility to use our platforms to drive change and positively impact the world around us.
“The Dove Forest Restoration Project builds on our commitments to caring for our planet and caring about how we make our products and what goes into them. With this long-term initiative, we extend this care to improving the health of the planet, striving for a more sustainable way of being.”
The project is the first major initiative from the €1 billion Unilever Climate & Nature Fund and aligns with the United Nations Decade on Ecosystem Restoration.
Sunny Jain, president of beauty and personal care at Unilever, said: “Climate change is one of the biggest threats facing our world. That’s why it’s so important for Dove – one of the largest beauty brands in the world – to take meaningful and decisive action.
“Last year, we announced a €1 billion Unilever Climate & Nature Fund, and I’m thrilled the Dove Forest Restoration Project will be its first major initiative.
“This is also the first step in Unilever’s Positive Beauty commitment to help protect and regenerate 1.5 million hectares of land, forests and oceans by 2030, which is more land than is required to grow the renewable ingredients in our beauty and personal care products.”