Degree has returned its Original Cool Rush scent to its original formula, following a 'fan revolt'.
The company previously changed the scent, as it tweaked the formula to try to create a longer-lasting fragrance.
Consumers were not happy, and expressed mass discontent online.
"This isn't just a relaunch, it's a redemption," said Chris Symmes, Head of Marketing for Degree. "Our shoppers held us accountable, and we listened. Cool Rush isn't just the top-selling scent in the deodorant category, it is a part of people's everyday routines and memories. This return reflects our commitment to building a brand that truly listens and responds to its community."
Degree brings back original Cool Rush formula following consumer pressure
