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Crown launches ambitious Twentyby30 programme

Crown Holdings has introduced Twentyby30, a programme outlining 20 measurable, environmental, social and governance (ESG) goals to be completed by 2030 or sooner.

The metal can manufacturing firm, which specialises in beverage, food and aerosol packaging, introduced five key pillars of action – climate action, resource efficiency, optimum circularity, working together and never compromise – that represent topics of “urgent global concern” and areas of the business in which Crown can create “notable impact”.

As part of Crown’s pledge to advance climate action, it had its greenhouse gas emission reduction targets approved by the Science Based Targets Initiative as consistent with reductions required to keep warming to 1.5oC.

Timothy J Donahue, president and CEO of Crown, said: “Our spirit of innovation and commitment to operating efficiently and responsibly have guided our businesses since we were founded, and we are proud of the sustainability progress we have made to date.

“Yet, we must continue to raise the bar for our performance. It is our duty as a global manufacturer to serve as a steward to our environment, our communities, our customers, and our own workforce.

“The Twentyby30 programme is a bold, comprehensive initiative that represents the next chapter of our sustainability journey. The programme’s ambitious goals, which touch all aspects of our business, will help us accelerate our progress over the next decade, allowing us to make the greatest impact possible while reducing our footprint.”

Some of the key pledges in Crown’s programme include sourcing 60% renewable electricity by 2030, 90% by 2040 and 100% by 2050; reducing volatile organic compound emissions by 10% per unit of product; sending zero waste from operations to landfill; reducing packaging material use by making its aluminium and steel cans 10% lighter in weight; and increasing the recycled content of the plastic strapping it makes by 10% globally.

“In designing the Twentyby30 programme, we are redefining our approach to sustainability and the role the packaging sector plays in bettering our environment,” commented John Rost, PhD, vice-president of global sustainability and regulatory affairs at Crown.

“This plan anticipates where the industry is headed and demonstrates a commitment to proactive advancement. We look forward to seeing what we can achieve through this strategy and to collaborating with our partners to push the boundaries of what is possible.”

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