Beiersdorf reports sales decline in half-year results

Beiersdorf recorded a decline in sales in the first half of 2020 as a result of the COVID-19 pandemic.

Organic group sales fell by 10.7% in the first six months of the year. At €3,449 million, nominal sales were down 10.1% year-on-year. The firm achieved earnings before interest and taxes and special factors of €472 million compared to €593 million in 2019.

Stefan De Loecker, CEO of Beiersdorf, said: “In this extremely turbulent year, our business has been strongly impacted by the COVID-19 pandemic. The entire skin care market significantly declined and, as a consequence, the effect on sales was clearly felt in the first half of 2020.

“However, Beiersdorf was able to grow shares in this challenging market environment. This demonstrates the strength of our trusted iconic brands, our ability to react to rapidly changing consumer demand and the resilience of our people and the organisation.

“From the very beginning of the crisis, we have focused on ensuring the health and safety of our employees, on continuing to serve our consumers, and on supporting vulnerable communities, for which we continue to deliver on our €50 million international aid programme to support society’s long-term fight against COVID-19.

“The pandemic is unfortunately not over yet and the situation remains exceptionally volatile. But, as we are determined to emerge stronger from this unparalleled crisis, we are continuing to further invest in the initiatives of our C.A.R.E.+ strategy.”

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