Beiersdorf and Swiss packaging company Nussbaum have joined forces to produce aerosol cans made from 100% recycled aluminium.
After a year of development, the companies are producing the innovative aerosol packaging entirely out of used beverage cans. The first Beiersdorf products packaged in 100% post-consumer recycled aluminium will be rolled out on the market as early as the end of this year.
“With our pioneering partnership with Nussbaum, we are triggering a cross-industry re-think all along the value chain and are reducing our carbon footprint relating to aerosol cans by up to 90%,” said Norbert Menzel, principal for packaging technology.
Beiersdorf and Nussbaum, which is based in the Canton of Thurgau, have been working together for several decades. With this latest project, both firms have intensified their partnership in the field of sustainable packaging solutions.
“Introducing new technologies into the market together with a global company like Beiersdorf makes sense to make an environmental impact on a large scale,” said Markus Tomasini, CTO of Nussbaum.
“The great thing about this technology is that it is the first that does not use any primary aluminium, instead it is using aluminium waste from beverage cans. In this way, we are achieving raw materials usage which is entirely in keeping with the circular economy.”
Nussbaum builds on its close network in southern Germany, Austria, and Switzerland to manufacture the infinitely recyclable aerosol cans. All of the aluminium beverage cans used as a raw material are sourced regionally, guaranteeing short material routes and, due to increased demand, supporting material cycles in central Europe.
Another advantage of this innovative technology is that aluminium, which is reused multiple times, requires up to 95% less energy to be processed. Additionally, the light metal does not lose any of its quality.