German skincare company Beiersdorf has announced a €350 million investment to expand its manufacturing plant in Silao, Guanajuato, strengthening Mexico’s role as a key production and export hub within its global supply chain.
The investment, confirmed by Mexico’s Ministry of Economy, will fund the introduction of advanced manufacturing technologies and the creation of high-quality jobs.
It will also support Beiersdorf’s long-term sustainability strategy, including its target to achieve carbon neutrality by 2045.
Currently, around 70 per cent of production from the Silao facility is exported, making the expansion vital to meeting growing international demand.
The enlarged plant will further integrate Mexico into Beiersdorf’s global operations while bolstering its regional presence in Latin America.
The company said the project reflects both its sustainability ambitions and the strategic importance of Mexico in ensuring supply chain resilience amid shifting global market dynamics.
Beiersdorf commits €350m to expand Mexican plant
