Beiersdorf and Ball Corporation have marked a significant milestone in their strategic partnership, successfully transitioning all of Beiersdorf's European aerosol cans to 100% post-consumer recycled (PCR) aluminium.
The initiative began with a pilot project in 2024, leading to a full rollout of 100% PCR aluminium packaging across the region last year. Many NIVEA MEN Deo sprays and select 8x4 sprays are now packaged in the sustainable cans.
The transition enables Beiersdorf to significantly reduce its aluminium packaging emissions. For Ball, the achievement reinforces its leadership in Europe, highlighting expertise in circularity and lightweighting as part of a global commitment to science-based decarbonisation targets.
The cooperation also demonstrates the technical and commercial viability of fully recycled aluminium packaging at scale, reflecting both companies' shared commitment to climate-conscious design and responsible business practices.
Kelvin Oecksler, R&D Global Packaging Development at Beiersdorf AG, said: "This is more than a packaging innovation – it's a bold step toward true circularity and fully supporting our Sustainability Agenda. We want to reach net zero by 2045 and for this we must embed solutions that are a true win, not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that."
Victoria Marletta, VP Commercial, Personal & Home Care at Ball Corporation, said: "This achievement reflects our belief in the infinite potential of aluminium to drive a world free from waste. It's proof that sustainability and commercial success can go hand in hand, and it supports our global commitment to reduce absolute emissions by 55% by 2030."
Aluminium is a highly circular material that can be recycled repeatedly without losing quality. Recycling it uses 95% less energy than producing it from raw materials, and approximately 75% of all aluminium ever produced remains in circulation today.
