BAMA strikes again
This publication has become accustomed to BAMA delivering an innovative and diverse programme of speakers, covering varied but always-relevant topics. This year’s event, which was sponsored by Colep Packaging, was no exception to the rule.
The first speaker was Dai Sanders, senior consumer manager at DCA Design International, a multi-disciplinary design agency that employs different types of expertise within the product development process. He shared his thoughts on the impact of AI across the FMCG value chain.
He observed that artificial intelligence has been around since at least the 1950s, but this terminology related predominantly to rule-based AI, which is how a lot of computers work. Data that is input gives pre-determined outputs. What we are seeing now, though, is reflective of machine learning – where large amounts of data is taken, with subsequent algorithms used to...