Ball Corporation, a provider of sustainable aluminium packaging for personal care, household and beverage products, has announced a minority investment in Meadow, a Sweden-based packaging technology company focused on developing circular solutions.
The partnership will support the production of fully recyclable aluminium cans as pre-filled cartridges for personal and home care products.
Ball will supply cans and ends, which will be placed in reusable dispensers and brought to market as Meadow scales up operations.
“Ball is committed to developing low-carbon circular aluminium packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care,” said Jay Billings, president of Ball Growth Ventures at Ball Corporation. “We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals.”
Meadow’s packaging solutions leverage fully recyclable aluminium cans in other product categories, supporting circularity.
Ball said it can provide the Meadow solution with a global network of facilities and multi-market reach, ensuring Meadow’s technology reaches its full potential while delivering unparalleled efficiency, sustainability and scalability to global consumer goods companies.
"With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories," said Victor Ljungberg, CEO of Meadow.
Ball Corporation invests in Meadow to focus on circular solutions
