Aptar Beauty has released its newest aerosol actuator, which it has named Maya.
It said Maya combines clean beauty design, convenience and performance that lends itself to creative adaptation to match any brand’s DNA.
With a secure, twist-to-lock feature, no overcap is required. Maya is capable of dispensing sprays and powders.
The product's twist-to-lock system makes usage easy and convenient: twist left to open, press to spray, then twist right to close.
An audible click tells the user it is securely closed.
The system makes it safe in transit and therefore suitable for on-the-go use.
It is also designed for sustainability, added the organisation. The hoodless solution uses up to 56% less material than a traditional actuator with overcap.
Moreover, with no cap to lose, there is greater potential for recovery of caps.
Maya is adaptable across spray applications, and Aptar said it is perfect for products like hair sprays, body sprays and deodorants, as well as solid powder formulations like dry shampoos, foot sprays and anti-perspirants.
Maya’s ultra-smooth flow path reduces powder clogging, to deliver a consistent powder spray, it added.
Furthermore, the actuator features a clean beauty design that is sophisticated and understated, said Aptar.
Its ‘STAGE’ (top surface,) is fully customisable, allowing brands to add logos, finishes or sensorial actuation features to enhance the consumer experience.
Additionally, Maya is moulded in two parts, allowing for endless color combinations.
“Maya delivers high-performance dispensing in a clean beauty sophisticated design. It’s a versatile solution that brands can make their own via customisation. Consumers love locking actuators and will appreciate Maya since it’s easy to use and secure for on the go. With no cap, there are no worries about replacing it, or losing it,” said Greg Erickson director of design & innovation Aptar Beauty, North America.
Aptar Beauty releases new aerosol actuator named Maya
