Aluminium Packaging Recycling Organisation unveils new website

The Aluminium Packaging Recycling Organisation (Alupro) has unveiled its brand new website, designed to educate consumers about the infinitely recyclable benefits of aluminium packaging.

Working to fulfil the industry’s obligation to meet recycling targets, the site is an educational hub, featuring the latest data, how-to guides, blog posts, videos, fact sheets, and more.

In the UK alone, more than 12 billion items of aluminium packaging are sold annually, from beverage cans and foil trays, to cooking foil, aerosol containers, caps, and closures. Harnessing the circular properties of aluminium, Alupro aims to educate consumers about the benefits of recycling.

However, while 56% of the UK’s aluminium was recycled in 2019, there is still a way to go to achieve 100% recycling. Education and information are key to further improving recycling rates and the new website aims to ‘inspire, inform, and encourage’ national behavioural change, said the organisation.

Rick Hindley, executive director at Alupro, said: “Last year, more aluminium packaging was collected for reprocessing than ever before. We are striving to achieve our vision of a recycling rate close to 100%, with information and education playing a pivotal role.

“Our new website will not only provide valuable information to consumers but also encourage households to make better and more informed decisions when it comes to disposing of their valuable aluminium packaging.

“With a whole host of useful advice articles, blogs, videos and fact sheets, each explaining how, when, and why we should recycle, we hope it will prove a valuable resource.”

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