AEROBAL announces World Aluminium Aerosol Can Award 2020 winners
The jury, formed of well-known trade journalists from leading packaging magazines and other specialist media from all over the world, awarded the World Aluminium Aerosol Can Award 2020 to cans produced by Turkish manufacturer ARYUM.
ARYUM’s product was designed and produced for a client in Tunisia, which had been playing a key role in the Tunisian perfume market for some time and now wanted to launch its own deodorant brand. ARYUM was asked to develop a distinctive and appealing design for the 200ml cans for an exclusive deodorant line comprising four different fragrances.
AEROBAL said: “An innovative 360° embossing technique combined with an oriented printing technology is used to create the can’s unique shape and look and gives them the desired unique character as soon as one sees them.
“Not only does the special 360° technology produce the impressive all-round shape, but it is also possible to achieve 360° printing of the can in impressive quality. As a result, the cans for the ‘Up’ deodorant spray for women sometimes appear in vibrant, powerful, and almost exploding colours, and sometimes they appear elegant, with finely coordinated shades with filigree patterns and gradations.”
For the first time, the jury also selected a winner in a new category: Sustainability. AEROBAL secretary-general Gregor Spengler explained the reasons behind the change: “Sustainability has long been a convincing argument when it comes to aluminium aerosol cans.
“We wanted to send out a clear signal to underscore this yet again, though, and we, therefore, created the new Sustainability category. Our industry is not resting on its laurels. Even in difficult times like these, it is investing considerable resources, creativity, innovative strength, and commitment in developing even more sustainable and future-oriented packaging solutions – often in close cooperation with brand owners.”
The winner of the AEROBAL Sustainability award was Rexona Recycled Refreshed 24-hour antiperspirant produced by Tubex in partnership with Unilever. AEROBAL said: “The can is the result of continuous optimisation of alloys. It was produced using a new, patented alloy and contains 25% real post-consumer recyclate.
“Thanks to the new allow and barely discernible modification of the can’s shape, the can is now 14% lighter than its predecessor. A powder coating is used to protect the inside of the can. In addition, only part of the can’s internal surface is lacquered, namely 50%. The use of powder coating offers ecological benefits: it avoids carbon dioxide when it is applied inside the can, and any overspray is reused.”