A look at Serena Williams’ sports spray

Alexia Lundberg, chief product officer at Will Perform, spoke to World Aerosols about the new spray product from tennis ace Serena Williams.
Tennis superstar Serena Williams, who has won 23 Grand Slams and four Olympic gold medals, is co-founder of WILL Perform - which includes a spray product designed for topical pain-relief and muscle-care that is designed for both athletes, as well as daily workouts and everyday usage.
The spray product, WILL Relieve Lidocaine Pain Relief Spray, is made with 4% Lidocaine - which works on nerves to numb pain and provide relief – and a unique botanical blend that includes arnica to support holistic wellness. The company said that the non-sticky, quick-dry formula delivers rapid pain relief. The spray is designed for a hands-free, quick dry application.
All of the company’s products have been tested to ensure they are safe for use on skin, it said. The WILL Relieve products have had additional testing to ensure they are safe for use on sensitive skin.
Serena Williams said: "I co-founded WILL Perform to help us all to perform our best." Other co-founders include Eric Ryan and Hank Mercier, and the company is...