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89% of people want all packaging to be recyclable

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There is overwhelming public support in the UK for Government action on unrecyclable packaging, according to the results of a survey carried out by Cardiff University.

The results point to a growing public desire for recyclable packaging and products, a trend that will likely continue to affect the aerosols sector.

Three quarters of people want the government to ensure products are recyclable and repairable, while almost 90% want all packaging to be recyclable.  

The survey has been conducted by the university as part of a project for the Centre for Industrial Materials, Energy and Products (CIEMAP). It has been published with the think tank, Green Alliance.

“We were surprised by the level of agreement from the many people we surveyed and talked to in our workshops,” said Professor Nick Pidgeon, leader of the team that conducted the research.

“It was overwhelmingly clear that people aren’t satisfied and want to see change. They really care about this. They want higher quality products and less waste. Improving resource efficiency is an easy win for both the public and the environment.”

A study published in Nature Climate Change earlier this year found ‘considerable public support’ for new products, policies and business models that boost resource efficiency models in a bid to help mitigate climate change.

 

A key issue for the aerosols sector

There are clear signs that major consumer goods companies are pushing to find more environmentally friendly solutions for their packaging needs.

Last month, Reckitt Benckiser (RB), whose Cillit Bang and Air Wick ranges are packaged in aerosols, signed up to the New Plastics Economy Initiative, a circular scheme for plastics led by the Ellen MacArthur foundation.

This followed on from the company announcing in June a commitment to ensure that by 2025, 100% of all the plastic used in the company’s packaging would be recyclable or reusable.

Consumer goods brands Henkel and SC Johnson have also signed up for the New Plastics Economy Initiative.

“We measure our success not by the financial report of the next quarter, but by what we can do to make the world better for this generation and the next,” said Fisk Johnson, SC Johnson chairman and CEO, when announcing his company had joined the initiative.

“Together with the Ellen MacArthur Foundation and other global organizations, we are making ambitious commitments and taking united action to create a new plastics economy that helps stop plastic from becoming waste.”





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